Tuesday, December 10, 2019
Question: Discuss about the Integrated Brand Managementfor Millennial Customers. Answer: Introduction Integrated brand management unites the entire communications of an organization with its core values (Santos-Vijande et al. 2013). Internet films help in promoting the brand and products through creating shorts videos and uploading it on various internet websites. The study will evaluate the importance of internet films towards promoting the products to millennial customers. Reasons for Choosing Internet Films Wider Reach Towards Millennial Tech Savvy Customers Blackrock operates in internal basis and have wide customer base in all round the world. In such situation, promoting products needs to have wider reach to wide range of customers. Internet films can help the organization towards reaching wider range of the customers. Most of the people around the world are now high savvy and willing to search for product benefits through the videos available online (Campbell, Cohen and Ma 2014). Therefore, through using internet films, the organization can reach up to mass numbers of tech savvy customers and make them aware regarding the product value. Millennial Customer Spend Lots on Internet Millennial customers grow up with digital devices, which bundle entertainment, shopping, communication, mapping and education all in one. They always have internet at their home as well as their workplaces. They spend on the internet and they have aligned themselves with the internet. Moreover, in case of purchasing any products, they are always likely to search the product benefits through the internet films available in various websites. In such situation, Blackrock will be highly beneficial towards promoting their products to the millennial customers through internet films (Idemudia 2014). Personalization Millennial customers are not price sensitive and they are only interested in getting value from a specific organization. Moreover, customer value plays a significant role for targeting these types of customers. Internet films in the only way, where the customers can attach personalization in the promotional messages. The organization can create individualized messages for the customers through internet films, while accessing the customer information from tracking their website visits (Hoban and Bucklin 2015). Therefore, enhancing personalization through internet films can enhance the potential of cross selling for the customers. Interactivity and Feedback from Millennial Customers The organization can get two way communications in their advertising message through using internet films. Customers are more likely to provide comments regarding a particular product, while observing internet films on various websites. The marketers of the organization can conduct survey using those comments and statistics under the internet films (Campbell, Cohen and Ma 2014). Moreover, enhancing interactivity from the millennial customers can enhance the socialization of the products. Conclusion While concluding the study, it can be said that Blackrock will be highly beneficial towards promoting their products for millennial customers through using internet films. Millennial customers are highly tech savvy and internet has embraced all aspects of their life. In such situation, internet films will be highly effective towards reaching millennial customers. Reference List Campbell, C., Cohen, J. and Ma, J., 2014. Advertisements just aren't advertisements anymore:: a new typology for evolving forms of online" advertising".Journal of Advertising Research,54(1), pp.7-10. Hoban, P.R. and Bucklin, R.E., 2015. Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment.Journal of Marketing Research,52(3), pp.375-393. Idemudia, E.C., 2014. The visual-cognitive model for internet advertising in online market places.International Journal of Online Marketing (IJOM),4(3), pp.31-50. Santos-Vijande, M.L., del Ro-Lanza, A.B., Surez-lvarez, L. and Daz-Martn, A.M., 2013. The brand management system and service firm competitiveness.Journal of Business Research,66(2), pp.148-157.
Tuesday, December 3, 2019
Significance of Death, Fear, and Deceit in Things Fall Apart Paper Significance of Death, Fear, and Deceit in Things Fall Apart and Poisonwood Bible The theme of a novel is the driving force of a book. Even if the author doesnt identify an intended theme, the process is directed by a controlling idea. In both novels (Kingsolver) and (Achebe) illustrates this very well, which corresponds with the conflicts that defines each character. The results of conflict can lead to a persons death, insights fear, and enable deception. For example, the characters in the novels died at the hands of others. He heard Ikemefuna cry, My father they have killed me, nd drew his machete and cut him down. (Achebe 61) Ikemefuna was killed by his father Okonkwo which shows that he did not care about him, because he didnt want people to think he was weak. Her final gulp of air was hungry as a babys first breath. (Kingsolver 365) In Poisonwood Bible Ruth May died because a man wanted to kill Nelson, who was a worker for the Price family. A green mamba snake was put in the chicken coop to kill Nelson, but it bit Ruth May in her neck and she died instantly,w hich can be compared to be fearful. Next, fearful of their futures, Okonkwo and Rachel has a connection of their situations. It was a fear of himself, lest he should be found to resemble his father. (Achebe 13) In Okonkwos mind he sees his father as a weak and feminine man. Okonkwo demonstrates he could be better by: providing food for his family, being a great fghter, warrior, and a great leader for his tribe. Rachels frame of mind, so that every ten minutes or so shed stop whatever she was doing and scream with disgust. (Kingsolver 266). In this situation Rachel is described as being fearful because she does not want to marry Tata Ndu. Being fearful has a way to be deceptive. Last, using deception gains self-pride. We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Significance of Death, Fear, and Deceit in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Well it turns out, Father and Mr. Axelroot hatched up a plan. (Kingsolver 269) Rachel is deceptive, because it is implied that she uses her father to get her out of a marriage that she did not want to participate in. Okonkwo lies to Ikemefuna stating that he would be taken home the next day. (Achebe 57) Okonkwo shows deception, because he did not care about Ikemefuna, he was worried about being thought of weak. Okonkwo in this situation is selfish, because he was worried about himself and not Ikemefuna. In conclusion, conflicts can change the perspective of a story. The results of conflicts can ause people to be threatened by death, fear, or deception. Ruth Mays incident illustrates that her death made a toll on her family which brought confusion and despair. Okonkwos fear of his father demonstrates how he did not want to play a role where he is lazy or imprudent. Rachels deception shows how easy you can manipulate someone Just to get out of a situation. The conflict in the novels help develop the characters to tell the readers their true instinct. Achebe, Chinua. Things Fall Apart. New York: Anchor, 1994. Print. Kingsolver, Barbara. The Poisonwood Bible: A Novel. New York: HarperFlamingo, 1998. Print.
Wednesday, November 27, 2019
NAGARJUNA Nagarjuna lived in the first to second century C.E. He was born into a brahmin family of Vidarbha (Beda) in South India. At his birth, astrologers foretold that he would die at a very tender age but that his life span could be extended for a maximum of seven years by making consecrated offerings to monastics (life in Buddah, page 344). NagarjunaÃ¢â¬â¢s devout parents thus succeeded in lengthening the boyÃ¢â¬â¢s life span to the age of seven. But at that point, they were told that no amount of rituals could further prevent his death. Unable to bear the pain of watching their beloved sonÃ¢â¬â¢s premature death, they sent him forth traveling with a trusted servant (life in Buddha page 413). On his travels in South India, the boy had a vision of the transcendental Bodhisattva Avalokiteshvara, who guided him to the gates of the famous monastic university of NÃ ¢landÃ ¢. There, the renowned adept Saraha (also known as RÃ ¢hulabhadra) learned of his story and recommended reciting the mantra of Buddha AmitÃ ¢yus (Ã¢â¬Å"Long LifeÃ¢â¬ ) to extend his life span (total zen, page 27). On his eighth birthday, Saraha initiated the boy into the practice (sÃ ¢dhana) of AmitÃ ¢yus, and thus he was the spared the fate predicted by the astrologers. Nagarjuna or SiddhipÃ ¢da, as the boy was known then, studied and practice vigorously and soon, under the protectorship of Buddha Manjushri, excelled in all branches of Buddhist learning. Later he was appointed as the abbot of NÃ ¢landÃ ¢(life in Buddah, page 678). According to one legend, SiddhipÃ ¢da acquired the name Nagarjuna as follows. One day, a yogin who had been angered by monks of VikramashÃ ®la, another famous Buddhist university of ancient India, set the monastery complex on fire by magical means. The smoke from the fire caused Mucilinda, the ruler of the serpent race, to fall seriously ill(life in buddah, page 680). The call went out for the landÃ¢â¬â¢s most knowledgeable healer to intervene, and Siddhip... Free Essays on Nagarjuna Free Essays on Nagarjuna NAGARJUNA Nagarjuna lived in the first to second century C.E. He was born into a brahmin family of Vidarbha (Beda) in South India. At his birth, astrologers foretold that he would die at a very tender age but that his life span could be extended for a maximum of seven years by making consecrated offerings to monastics (life in Buddah, page 344). NagarjunaÃ¢â¬â¢s devout parents thus succeeded in lengthening the boyÃ¢â¬â¢s life span to the age of seven. But at that point, they were told that no amount of rituals could further prevent his death. Unable to bear the pain of watching their beloved sonÃ¢â¬â¢s premature death, they sent him forth traveling with a trusted servant (life in Buddha page 413). On his travels in South India, the boy had a vision of the transcendental Bodhisattva Avalokiteshvara, who guided him to the gates of the famous monastic university of NÃ ¢landÃ ¢. There, the renowned adept Saraha (also known as RÃ ¢hulabhadra) learned of his story and recommended reciting the mantra of Buddha AmitÃ ¢yus (Ã¢â¬Å"Long LifeÃ¢â¬ ) to extend his life span (total zen, page 27). On his eighth birthday, Saraha initiated the boy into the practice (sÃ ¢dhana) of AmitÃ ¢yus, and thus he was the spared the fate predicted by the astrologers. Nagarjuna or SiddhipÃ ¢da, as the boy was known then, studied and practice vigorously and soon, under the protectorship of Buddha Manjushri, excelled in all branches of Buddhist learning. Later he was appointed as the abbot of NÃ ¢landÃ ¢(life in Buddah, page 678). According to one legend, SiddhipÃ ¢da acquired the name Nagarjuna as follows. One day, a yogin who had been angered by monks of VikramashÃ ®la, another famous Buddhist university of ancient India, set the monastery complex on fire by magical means. The smoke from the fire caused Mucilinda, the ruler of the serpent race, to fall seriously ill(life in buddah, page 680). The call went out for the landÃ¢â¬â¢s most knowledgeable healer to intervene, and Siddhip...
Saturday, November 23, 2019
Budgets essays The U.S. House of Representatives passed an amendment granting the National Endowment for the Arts (NEA) a ten million dollar budget increase for 2003 (NEA Newsroom 2003a). The funding hike is earmarked for the agency's Challenge America initiative, which is designed to make the arts more widely available in underserved communities across the country. National Endowment for the Arts Chairman Dana Gioia states: We welcome this much-needed, positive development. This vote of confidence in the NEA comes just as state, local, and organizational arts budgets across the country are being slashed. These funds will greatly enhance our ability to deliver the finest arts and arts education programs to all regions of the country. All Americans should be encouraged that the House recognized this as a worthy investment that will pay significant cultural and even economic dividends to communities across the country. (NEA Newsroom 2003a) The U.S. Senate is expected to take up its version of the funding The bipartisan amendment provides an increase of ten million dollars for the Arts Endowment, in addition to President George W. Bush's FY 2004 budget request of $117.480 million. The agency's FY 2003 funding is $115.731 million. The Slaughter-Shays-Dicks-Leach amendment was sponsored by Representatives Louise Slaughter (D-NY) and Chris Shays (R-CT), co- chairs of the Congressional Arts Caucus, and Norm Dicks (D-WA), Ranking Minority Member on the Interior Appropriations Subcommittee and Jim Leach Members of the House-Senate conference committee who've been negotiating the 2004 Interior Appropriations bill now agree to increase the budget of the National Endowment for the Arts by nearly seven million dollars. This raises the budget for the nation's leading annual fund...
Thursday, November 21, 2019
American Gothic - Essay Example American Gothic is a highly expressive painting which captures the spirit of an age. Depicting a Midwestern farmer and his daughter, the dour expressions of the faces of both father and daughter, their highly modest clothing and the conservatism which they exude, communicate the hardship of the times. Whether from the modesty of their clothing, the utter dourness of their expression or the plainness of the house in the background, the picture tells the story of an age. It is an age where people lived by their own labor and had to work long hours, leaving hardly any room for pleasurable pursuits, just to survive and make ends meet. Certainly, the picture does not tell a tale of poverty but it tells one of a life of work with no pleasure in order to satisfy the basic requirements of livelihood, decent clothing and shelter. The painting further provides readers with an understanding of male-female relations and roles during the age in question. In this picture, the farmer is pictured holding a large pitchfork and dominates the painting. His daughter is standing just behind him and while he is looking straight ahead, gazing at onlookers, her eyes are averted. The pitchfork is a symbol of the manual labor for which men were responsible and the fact that the daughter is standing behind the father is indicative of the subservient status of females. Added to that, the fact that the man is looking straight ahead and the daughterÃ¢â¬â¢s eyes are averted could be interpreted as evidencing the public role of men versus the private role of females. It is, thus, that the male figure is boldly looking at the painter and, hence, directly at us while the female figure is not.
Wednesday, November 20, 2019
Child and Elder Abuse - Case Study Example f-blame, nightmares, flashbacks, sleeplessness, fear of matters related to the abuse (comprising of objects, places, smells, and doctor's visits among others.). The effects of child sexual abuse also include self-esteem issues, chronic pain, sexual dysfunction, addiction, self-injury, suicidal ideation, depression, somatic complaints, anxiety and post-traumatic stress disorder (Hoyano & Keenan, 2007). Elder Abuse Case Norman (77) lives at home with his wife in addition to his two sons, who are 47 and 46. Both sons are jobless and not concerned in seeking a job. The man has been beaten numerous occasions by his sons. "At times, I think, Ã¢â¬ËWhy does it occur to me?Ã¢â¬â¢" were NormanÃ¢â¬â¢s exact words. Norman was recorded at a police station. The man talked to a Chicago Police Department (CPD) superior services spokesperson (Yahnke, 2012). The spokesperson provided background information via commentary. Norman was, after his statements at the police station, assisted to recove r from a whipping at the hands of his own sons in 2012. He did not sign a complaint since he dreaded a more ruthless beating. He told the officers that, at the moment he enters the house, he is done flatly. The senior police spokesperson said that the initial time she came across Norman was in the emergency room (ER) of the hospital (Yahnke, 2012). Norman was battered by his son since he used his sonÃ¢â¬â¢s towel to wipe himself. Stitch ups were needed to seal the wound (Twentyman & Plotkin, 2010). Norman says that he always considers that things one day might get better, but the a hospital counselor informed him that such acts go one for as long as it takes. NormanÃ¢â¬â¢s sons use his Social Security, as well as pension income, and the father has to work part-time just to have his own money for petty use. The... Ã Norman (77) lives at home with his wife in addition to his two sons, who are 47 and 46. Both sons are jobless and not concerned in seeking a job. The man has been beaten numerous occasions by his sons. "At times, I think, Ã¢â¬ËWhy does it occur to me?Ã¢â¬â¢" were NormanÃ¢â¬â¢s exact words. Norman was recorded at a police station. The man talked to a Chicago Police Department (CPD) superior services spokesperson (Yahnke, 2012). The spokesperson provided background information via commentary. Norman was, after his statements at the police station, assisted to recover from a whipping at the hands of his own sons in 2012. He did not sign a complaint since he dreaded a more ruthless beating. He told the officers that, at the moment he enters the house, he is done flatly. The senior police spokesperson said that the initial time she came across Norman was in the emergency room (ER) of the hospital (Yahnke, 2012). Norman was battered by his son since he used his sonÃ¢â¬â¢s towel to wipe himself. Stitch ups were needed to seal the wound (Twentyman & Plotkin, 2010). Norman says that he always considers that things one day might get better, but the hospital counselor informed him that such acts go one for as long as it takes. NormanÃ¢â¬â¢s sons use his Social Security, as well as pension income, and the father has to work part-time just to have his own money for petty use. The counselor confirms that Norman finally decided to pressed charges. A court hearing date was finally set, and his two sons posted bond. Ã
Sunday, November 17, 2019
The Development of Illusion and Reality in Tithe Essay Opponents have historically overlooked the primary reasons for itÃ¢â¬â¢s against to plastic surgery. It promotes a continuing descent into all things vain. Rather than accepting their perceived flaws, growing, and developing character, they take a chance going under the knife. Plastic surgery rarely produces the desired results and creates unhealthier obsession with things that would be relatively trivial in a mentally healthy person with proper priorities and emotional disorders. Even if, by some miracle, someone is completely happy with their surgery, it only serves to perpetuate the cycle; for themselves and for others. The obsession doesnt go away in these people. Their thinking inevitably moves on to having more things done. The plastic surgery craze is insidious because it targets those who are obsessed with their outer appearance, not whats important. Furthermore, the demand for cosmetic plastic surgery increases despite the increasing cost, in contrast to other traditional goods for which demand typically declines as price increases. Cosmetic plastic surgery has moved beyond the stage of being an exclusive privilege of the rich and famous. Nevertheless, cosmetic plastic surgery is one of the medical specialties exposed to a substantially high risk of malpractice claims. Most malpractice claims in cosmetic plastic surgery are not consequences of technical faults but because of inadequate patient selection criteria and lack of adequate communication between patient and surgeon. Proven efficient training, careful utilization of computer imaging techniques in association with the adoption of simple precautions and guidelines and adequate communication along with a completed patients consent form are important essentials in case of medical litigation. .Mental and emotional stability are increasingly taking a backseat to physical appearance. People just dont realize what theyre doing to themselves because they have never really valued anything other than physical appearance in the first place. The fact that these things arent obvious to more people truly shows where our culture is heading. Just think about this question: Is the freedom to do whatever we want with our lives a valuable passport even to overpass the limits of morals and ethics. People generally arent against plastic surgery. Theyre against people who look perfectly fine getting their face cut up because they want to look like their favorite celebrity. Opposition A new survey shows that more than half (51%) of all Americans regardless of income approve of cosmetic plastic surgery, this is a 3% increase from 2009. According to the February 2011 report, 52% of respondents with an income of under $25K approve of cosmetic surgery (48% of respondents with an income between $25K-$50K approve, 45% of respondents with an income between $50K-$75K approve, and 56% of respondents with an income above $75K approve) and 29% of the respondents who earn under $25K would consider cosmetic surgery for themselves. Ã¢â¬Å"As the numbers suggest people in every income bracket, single or married, male or female, view plastic surgery as a reasonable option today,Ã¢â¬ said Felmont F. Eaves III, MD, President of The American Society for Aesthetic Plastic Surgery (ASAPS). Ã¢â¬Å"Taking care of yourself and paying attention to physical appearance is increasingly important to everyone. As both traditional surgical procedures have been improved and refined, and new nonsurgical options have become available, aesthetic plastic surgeons have more to offer to our patients. Ã¢â¬ Other key findings of the study include:53% of women and 49% of men say they approve of cosmetic surgery. 67% of Americans would not be embarrassed if their friends and family knew they had cosmetic surgery. 27% of married Americans and 33% of unmarried Americans would consider cosmetic surgery for themselves, now or in the future. 67% of white Americans and 72% of non-white Americans say they would not be embarrassed about having cosmetic surgery. Most Americans (71%) said their attitude toward cosmetic surgery had not changed in the last five years, though 20% said it was Ã¢â¬Ëmore favorable. Ã¢â¬ËOut of all age groups, men and women between the ages of 18 and 24 are the most likely to consider plastic surgery for themselves now or in the future (37%). 77% of Americans 65 or older say they would not be embarrassed abouthaving cosmetic surgery. The study was commissioned by the American Society for Aesthetic Plastic Surgery (ASAPS) and conducted by the independent research firm innovate. According to 2010 ASAPS Cosmetic Surgery Statistics, almost 9. 5 million cosmetic surgical and nonsurgical procedures were performed in the United States last year. Women had nearly 8. 6 million cosmetic procedures (92 percent of total) and men had more than 750,000 procedures (8 percent of total). Overall, the number of surgical procedures increased by almost 9 percent and nonsurgical cosmetic procedures decreased 9 percent from 2010 to access the complete 2010 ASAPS Statistics. A 2004 study published in the official medical journal of the ASPS, Plastic and Reconstructive Surgery found that deaths occurring at office-based surgery facilities are rareless than 1/4 percent. More than 400,000 operative procedures in accredited office-based outpatient surgery centers were studied from 2000-2002. Serious complications were infrequent, occurring 1 in 298 cases or 0. 34 percent with death occurring 1 in 51,459 cases or 0. 0019 percent, which is comparable to the overall risk of such procedures performed in hospital surgery facilities, this publication makes me think about my life or my beauty Well, someone has to defend cosmetic plastic surgery, says Rachel Weisz, Hollywood beauty. There are several reasons why she is in approve of cosmetic plastic surgery, that extend beyond her own vested interest of making a living. She also asks,Ã¢â¬ Where do you draw the line between acceptable vanity and unacceptable vanity? You shower, bathe and get regular haircuts. You color your hair to be lighter, darker, more dramatic, or to hide the grays. You spend large amounts of money on skin care products and eye creams. You wear cosmetics, buy and wear flattering clothing , pay a fortune for your kids to have straight teeth . Why are these things acceptable but cosmetic surgery, which actually works, is not? Do you know that the entire skin care industry is lying to you? Over-the-counter skin care products donÃ¢â¬â¢t work. At best, they donÃ¢â¬â¢t work that well. Regardless of how expensive they are, your face will still sag and wrinkle. Women spend an average of $24,000 over their lifetimes fighting wrinkles, and yet, the wrinkles keep coming. Ã¢â¬ She basically want to covey that she is in approve of cosmetic surgery because is cheaper than using creams or products, she believe in vanity, plus being perfect is the main character in her life. Refutation I have fact about how cans harmful cosmetic surgeries are. October, 2000. A new study suggests that a few patients who seek facial plastic surgery have a personality disorder. Surgery may benefit some of these patients, but others remain discontented and may seek legal recourse from their surgeon. A persons self-image plays a key role in the development of personality. Young men and women with a subjective negative impression of their self-image develop defense mechanisms to cope with low esteem. Later in life, they may request cosmetic surgery to normalize a perceived abnormal appearance. These patients may, in fact, not need cosmetic surgery to address patterns of behavior found in certain personality types. Following surgery, conflict may arise between patient and surgeon. The researchers contend that facial plastic surgeons may encounter this problem. Their study attempts to describe the personality disorders of patients seeking facial plastic surgery to allow the specialist to make an informed decision to treat, or not to treat. The research was carried out by a team led by Henri Gaboriau MD, from the Department of OtolaryngologyHead and Neck Surgery, Tulane University, New Orleans, LA, and H. Devon Graham III MD, from the Alton Ochsner Medical Foundation, New Orleans, LA. The findings were presented on April 28,1999 at a meeting of the American Academy of Facial Plastic and Reconstructive Surgery. The Bible does not specifically address a Christian having plastic surgery or cosmetic surgery. There is nothing in the Bible to indicate that plastic surgery is, in and of itself, wrong. However, there are several things that one needs to consider before deciding whether or not to undergo these procedures. Altering ones body is unnatural, and there are always risks of potential side effects, both physical and psychological. No one should allow himself to be put Ã¢â¬Å"under the knifeÃ¢â¬ without first thoroughly researching all alternatives, risks, and side effects involved with the surgery. A person also needs to fully identify his or her motivation for desiring the surgery. For many with physical deformities; whether genetic or acquired, it is natural to want to fit into society and feel Ã¢â¬Å"normal. Ã¢â¬ There are also cases of slight abnormalities that would cause someone to feel very uncomfortable with himself, such as a very large or misshapen nose. But many, if not most, plastic surgeries are attempts to meet emotional voids in physical ways, to attract attention, or to seek approval from others. The most important thing to do before making the decision to undergo plastic surgery would be to consult God about the issue. The Bible tells us that God cares about every worry and concern that we have, so we should take our problems to Him (1 Peter 5:7). Through the wisdom and guidance of the Holy Spirit and the Word of God, we have the ability to make decisions that will please and honor Him. Ã¢â¬Å"Charm is deceptive, and beauty is fleeting; but a woman who fears the LORD is to be praisedÃ¢â¬ (Proverbs 31:30). Even the most skilled surgeon cannot hold back the hands of time, and all cosmetic surgeries will eventually have the same resultÃ¢â¬âaging. Those lifted body parts will sag again, and those cosmetically altered facial features will eventually wrinkle. It is far better to work on beautifying the person underneath, Ã¢â¬Å"that of your inner self, the unfading beauty of a gentle and quiet spirit, which is of great worth in Gods sightÃ¢â¬ (1 Peter 3:4). Conclusion I am against plastic surgery because it is generally unnecessary surgery which comes with very serious risks. Our society places great importance in appearance, which leads to unrealistic standards that young girls and women. Plastic surgery only strengthens these insane standards and weakens the self-esteem of girls and women who do not feel as though they measure up. Learn to love the body you have. And more people want surgery, but we are not becoming uglier as a race, we are just adjusting our notion of what is beautiful and what is not. All of us are the product of billions of years of evolution and sexual selection; we are the direct descendants of 100s of millions of others who have been found sexually attractive by someone else, we cant be that ugly. As wonderful as this piece of modern medical technology may sound, cosmetic surgery is not all that advantageous and in most of all cases, it is not needed. There is no point in transforming a healthy body. That is why the idea of the perfect body image has to be forgotten, and it has to be recognized that everyone is a special human being. Sources Laurie J. Fundukian, Richard H. Camer Blepharoplasty. . The Gale Encyclopedia of Medicine. Ed.. 4th ed. Detroit: Gale, 2011. 6 vols. Print Kimberly,HenryA. ,andPennyHeckaman. Ã¢â¬Å"The-Plastic-Surgery-SourcebookÃ¢â¬ Lincolnwood: NTC/ Contemporary Publishing, 1999. Print Liz Jones Ã¢â¬ If face creams really beat ageing, I wouldnt have had a faceliftÃ¢â¬ 25 July 2011http://www. dailymail. co. uk. Newswire Association LLC Ã¢â¬Å"Plastic Surgery Complications and Deaths are Rare, Despite Highly Publicized Death of Donda WestÃ¢â¬ US Newswire. Nov. 14, 2007 pNA. http://www. plasticsurgery. org National Review Ã¢â¬Å"Survey Shows That More Than Half of Americans Approve of Cosmetic Plastic SurgeryÃ¢â¬ New York, NY ,April 4, 2011 www. surgery. org http://www. washingtonpost. com/wp-dyn/articles/A63931-2004Oct26. html http://www. prweb. com/releases/2013/3/prweb10557201. htm http://www. deseretnews. com/article/865575486/Teens-turn-to-plastic-surgery-experts-tackle-the-when-and-why. html? pg=all.